Updates
Zeelandia acquires bakery ingredients producer James Fleming & Co Ltd.
This acquisition is part of Zeelandia’s growth strategy and further strengthens their position in the European market for bakery ingredients. Flemings is a leading UK producer of fillings including mincemeat, jams, jellies and caramel for use in industrial baking. Flemings’ expertise combined with their excellent market position will be of great value to Zeelandia. It allows them to expand their offering in the UK market for bakery ingredients and grow their customer base.
David Amos, Managing Director Zeelandia UK comments: “James Fleming & Co Ltd has a long-standing tradition for quality products and considerable expertise in meeting the needs of industrial bakeries with fruit fillings and jams. In addition, they have a culture where people are highly valued. These traditions and standards will prove just as valuable once they are integrated into Zeelandia. As a family company with heritage dating back to the year 1900, we share many of the same values.”
Adds Royal Zeelandia Group CEO, Michiel de Ruiter: “Fruit fillings and jams are an important part of the Zeelandia portfolio. And the demand for fruit products and fillings continues to be on the rise. We already have two excellent production facilities for fruit products, one in Belgium (Aldia) and one in the Czechia. With this acquisition, we will expand our fruit-producing capabilities as a group. Flemings will be the third production location where Zeelandia manufactures fruit products.”
IBA 2015
Leading supplier of bakery ingredients Zeelandia is dedicated to innovation that caters to the needs of different customers, serving consumers all over the world. ‘Healthy and Nutritious’ is one of our innovation themes. Health is a major consumer trend and Zeelandia has a wide range of products that offer several health benefits to enable consumers to live their best life.
‘For the love a healthy lifestyle’
At iba2015, Zeelandia will showcase multiple solutions for health-conscious consumers.
These include:
Zeelandia Zero Problem
Gluten-free bread, pizza, cake or croissants? It’s no problem for bakers using the innovative Zero Problem product range from Zeelandia.
This gluten-free range is produced in a certified gluten-free production facility to guarantee absolute product safety. Our wide range of gluten-free mixes enables production of a complete assortment of great tasting gluten-free alternatives in every major product category, including bread and pastry.
The demand for gluten-free bakery products is rising steadily. For people with celiac disease, the only effective treatment is to completely ban gluten from their diet. Zeelandia offers a range of gluten-free mixes that enables bakers to offer customers a gluten-free, tasty alternative for cake, bread, and many other bakery products. The complete absence of gluten is guaranteed thanks to using dedicated production lines which rule out the risk of cross-contamination. Every batch is also tested externally. The Zero Problem range contains many mixes, which means that gluten-intolerant consumers have a tasty, high-quality and healthy alternative for a wide range of products, from pizza to cake to bread and puff pastry.
Mr. Korn Chia
At iba2015, the new Mr. Korn Chia will be introduced. Chia contains Omega 3 fatty acids (alpha-linolenic acid/ALA). These contribute to the maintenance of normal blood cholesterol level. In addition, chia seeds are rich in fiber and contain proteins. Lastly, a chia seed can absorb about 12 times more water than its weight. Adding Mr. Korn Chia to the dough, results in lasting moistness of bread as well as extended softness and freshness.
Prokorn
A great combination of functionality and lifestyle, Prokorn is a consumer brand from the Zeelandia Group. Prokorn appeals to the health-conscious consumer with healthy eating habits and an active lifestyle. Prokorn is a very tasty multi-cereal bread, it is rich in calcium and contains a reduced level of sodium.
Clean-Label Solutions
Many health-conscious consumers also demand reformulated, healthy bakery products. In the eyes of the consumer a product without additives or artificial processing is a healthy product. For example, the majority of EU consumers believe that ‘natural’ foodstuffs contain more vitamins and bring health benefits. Many are convinced that additives and intensive industrial preparation methods are responsible for allergies. This leads to a strong demand for what consumers view as a ‘Clean’ product. And Zeelandia offers many solutions that help bakeries meet the demand for such products: we currently offer well over 200 different solutions. At iba 2015, the Zeelandia stand will include a special display dedicated to Clean Label bakery products.
Students knead their way to bakery success!
Brooklands College Science behind baking event April 2013.jpg
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'Proving' there's more to baking
Bakery supplier Zeelandia promote food industry in school

Caroline Ratcliffe, Marketing Executive at Zeelandia spoke to year 10-13 students to encourage them to look beyond the obvious when considering a career.
"When people think about working in the food industry, they tend to focus on cooking or selling, which are of course crucial- but there are a whole raft of exciting opportunities across all disciplines and across the whole supply chain which includes food ingredients" she said.
One million unemployed
She added that with nearly one million young people and the food and drink manufacturing sector facing a skills gap, it was important to think outside the box to encourage people to consider careers in the industry.
"Food and drink in Britan's largest manufacturing sector, contributing massively to the national economy" Ratcliffe claimed. " It needs new generations of talented, motivated people to help keep it at the forefront of innovation; to ensure it keeps on providing great food to feed the population;and to carry on delivering fantastic financial benefits."
Sacred Heart of Mary's Food Technology teacher Joanna Trohear said "It brought alive something that otherwise could have been quite theoretical, taught the students more about the supply chain and inspired them to think about the wide range of great opportunities there are in the food and drink industry in general and the bakery ingredients sector in particular."
Zeelandia Clean Natural Organic Pitfalls Opportunities whitepaper Nov2014.pdf
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Zeelandia Clean Natural Organic Pitfalls Opportunities whitepaper Nov2014.pdf
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PDF document,
451 KB (462320 bytes)